
Joe and I built the Elevate Prize Foundation with the goal of empowering changemakers across the world. But what exactly did they need?
From early conversations, it was clear that there was no shortage of life-changing work being done, but too much of that work was going unnoticed.
This was our a-ha moment: social impact was on the outskirts of culture. Visibility isn’t a “nice-to-have.” It’s the missing spark that can transform the work of a single leader or nonprofit into a global movement.
This was how Make Good Famous came to be...
Here’s to the next five years and beyond,

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Joe and I built the Elevate Prize Foundation with the goal of empowering changemakers across the world. But what exactly did they need?
From early conversations, it was clear that there was no shortage of life-changing work being done, but too much of that work was going unnoticed.
This was our a-ha moment: social impact was on the outskirts of culture. Visibility isn’t a “nice-to-have.” It’s the missing spark that can transform the work of a single leader or nonprofit into a global movement.
This was how Make Good Famous came to be...
Here’s to the next five years and beyond,

.avif)
working across 144 countries, forming a global network powered by bold ideas and the wisdom of proximate leaders.
including $21.3M of unrestricted funding granted, enabling leaders to respond strategically, flexibly, and with urgency.
creating global awareness for the work of our grantee partners.
across our social channels in the last five years, and 1M+ new followers of Elevate Prize winners across social media platforms.
All resulting in
directly impacted by Elevate Prize winners, from expanding access to healthcare and education to driving climate solutions, strengthening civic engagement, advancing gender and racial equity, and more.
*All data as of August 2025
**Grantee partners includes all Elevate Prize winners, Elevate Prize GET LOUD Award winners, recipients of the Elevate Prize Catalyst Award, and Elevate Prize Founder’s Award
working across 144 countries forming a global network powered by bold ideas and the wisdom of proximate leaders.
including $21.3M of unrestricted funding granted, enabling leaders to respond strategically, flexibly, and with urgency.
creating global awareness for the work of our grantee partners.
of digital content on our channels featuring grantee partners and their work in the last year alone and 1M+ new followers of Elevate Prize winners across social media platforms.
All resulting in
directly impacted by ElevatePrize winners, from expanding access to healthcare and education, to driving climate solutions, strengthening civic engagement, advancing gender and racial equity, and more.
*All data as of August 2025
**Grantee partners includes all Elevate Prize winners, Elevate Prize GET LOUD Award winners, recipients of the Elevate Prize Catalyst Award, and Elevate Prize Founder’s Award
Launched our first Elevate Prize application (and during COVID nonetheless).
Our round of judges—including Jose Andres and Yo-Yo Ma—start deliberation.
The first 10 Elevate Prize winners are announced!
Trevor Noah and the Trevor Noah Foundation are awarded the first Elevate Prize Catalyst Award.
The Elevate Prize is fully up and running with our second round of winners being announced.
.avif)
We held our first-ever Winner Retreat in Miami Beach.
Amal and George Clooney & the Clooney Foundation for Justice were awarded the second Elevate Prize Catalyst Award.
We launched the Elevate Prize GET LOUD Award.
Our official partnership with CNN Heroes launches.
.avif)
Malala Yousafzai and Malala Fund receive the third Elevate Prize Catalyst Award Elevate Prize Catalyst Award.

Malala helps us announce our third cohort of Elevate Prize winners.
We hosted the inaugural Make Good Famous Summit in Miami Beach, which included:
.png)
We opened our very first office in the Wynwood Arts District in Miami.
.avif)
Partnered with the Streamy Awards and Jay Shetty to bring the impact award in-show for the first time ever and announce our expanded monthly Elevate Prize GET LOUD Award investment from $10,000 to $25,000.
.avif)
Michael J. Fox was given the Elevate Prize Catalyst Award at the Clinton Global Initiative.
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Matt Damon and Water.org were honored with the Elevate Prize Catalyst Award.

Our first-ever Times Square billboard goes live to help announce the fourth cohort of Elevate Prize winners!
PEOPLE Magazine wrote a feature on Elevate Prize winner Sonya Passi and her work helping survivors of gender-based violence.
.avif)
Dwyane Wade was honored with the Elevate Prize Catalyst Award at our Make Good Famous Summit where he announced the launch of his new project, Translatable.
.png)
Also at Summit, Trans poet and activist Bay Davis broke the internet with her spoken word poem.
Our CEO, Carolina Garcia Jayaram, and our Elevate Prize winner, Daniel Forkkio, were on The Drew Barrymore Show and helped announce an Elevate Prize GET LOUD winner live.
.avif)
Awarded Women of the Sun and Women Wage Peace at Georgetown’s annual HRC Awards with $25,000 each in unrestricted funds—a first in the history of this ceremony.
.png)
Elevate Studios was announced at the Sundance Film Festival.
.avif)
We took over an even bigger billboard in Times Square to announce our fifth cohort of Elevate Prize winners!
.png)
Our first international Winner Retreat in South Africa.
.png)
The first Elevate Studios project, Nevertheless: The Women Changing the World, was launched in time for Women’s History Month.
Honored the characters of Sesame Street with the Elevate Prize Catalyst Award for their 55-year anniversary at our 3rd Annual Make Good Famous Summit
.avif)
S. Mona Sinha and the team at Equality Now were awarded the Founder’s Award.
.avif)
Elevate Prize GET LOUD Award turned 3 years old—with $795,000+ given to over 51 grantees in 13 countries.
Creator partnership with @Quentin.Quarantino goes live, bringing in almost 5,000 comments and 760 unique nonprofit nominations for our monthly award.
Announced season 2 of our docuseries, Nevertheless, at the Cannes Lions Festival of Creativity.
.avif)
Our first docuseries, Nevertheless, wins a Shorty Impact Award and Silver Anthem Award.
Our 2025 Winners Announcement campaign, Changemakers Should Be Front Page News, also wins a Silver Anthem Award.
.avif)


Launched our first Elevate Prize application (and during COVID nonetheless).
Our round of judges—including Jose Andres and Yo-Yo Ma—start deliberation.
The first 10 Elevate Prize winners are announced!
Trevor Noah and the Trevor Noah Foundation are awarded the first Elevate Prize Catalyst Award.
The Elevate Prize is fully up and running with our second round of winners being announced.
.avif)
We held our first-ever Winner Retreat in Miami Beach.
Amal and George Clooney & the Clooney Foundation for Justice were awarded the second Elevate Prize Catalyst Award.
We launched the Elevate Prize GET LOUD Award.
Our official partnership with CNN Heroes launches.
.avif)
Malala Yousafzai and Malala Fund receive the third Elevate Prize Catalyst Award Elevate Prize Catalyst Award.

Malala helps us announce our third cohort of Elevate Prize winners.
We hosted the inaugural Make Good Famous Summit in Miami Beach, which included:
.png)
We opened our very first office in the Wynwood Arts District in Miami.
.avif)
Partnered with the Streamy Awards and Jay Shetty to bring the impact award in-show for the first time ever and announce our expanded monthly Elevate Prize GET LOUD Award investment from $10,000 to $25,000.
.avif)
Michael J. Fox was given the Elevate Prize Catalyst Award at the Clinton Global Initiative.
.avif)
Matt Damon and Water.org were honored with the Elevate Prize Catalyst Award.

Our first-ever Times Square billboard goes live to help announce the fourth cohort of Elevate Prize winners!
PEOPLE Magazine wrote a feature on Elevate Prize winner Sonya Passi and her work helping survivors of gender-based violence.
.avif)
Dwyane Wade was honored with the Elevate Prize Catalyst Award at our Make Good Famous Summit where he announced the launch of his new project, Translatable.
.png)
Also at Summit, Trans poet and activist Bay Davis broke the internet with her spoken word poem.
Our CEO, Carolina Garcia Jayaram, and our Elevate Prize winner, Daniel Forkkio, were on The Drew Barrymore Show and helped announce an Elevate Prize GET LOUD winner live.
.avif)
Awarded Women of the Sun and Women Wage Peace at Georgetown’s annual HRC Awards with $25,000 each in unrestricted funds—a first in the history of this ceremony.
.png)
Elevate Studios was announced at the Sundance Film Festival.
.avif)
We took over an even bigger billboard in Times Square to announce our fifth cohort of Elevate Prize winners!
.png)
Our first international Winner Retreat in South Africa.
.png)
The first Elevate Studios project, Nevertheless: The Women Changing the World, was launched in time for Women’s History Month.
Honored the characters of Sesame Street with the Elevate Prize Catalyst Award for their 55-year anniversary at our 3rd Annual Make Good Famous Summit
.avif)
S. Mona Sinha and the team at Equality Now were awarded the Founder’s Award.
.avif)
Elevate Prize GET LOUD Award turned 3 years old—with $795,000+ given to over 51 grantees in 13 countries.
Creator partnership with @Quentin.Quarantino goes live, bringing in almost 5,000 comments and 760 unique nonprofit nominations for our monthly award.
Announced season 2 of our docuseries, Nevertheless, at the Cannes Lions Festival of Creativity.
.avif)
Our first docuseries, Nevertheless, wins a Shorty Impact Award and Silver Anthem Award.
Our 2025 Winners Announcement campaign, Changemakers Should Be Front Page News, also wins a Silver Anthem Award.
.avif)
Launched our first Elevate Prize application (and during COVID nonetheless).
Our round of judges—including Jose Andres and Yo-Yo Ma—start deliberation.
The first 10 Elevate Prize winners are announced!

Trevor Noah and the Trevor Noah Foundation are awarded the first Elevate Prize Catalyst Award.
The Elevate Prize is fully up and running with our second round of winners being announced.
We held our first-ever Winner Retreat in Miami Beach.
.avif)
Amal and George Clooney & the Clooney Foundation for Justice were awarded the second Elevate Prize Catalyst Award.
We launched the Elevate Prize GET LOUD Award.
Our official partnership with CNN Heroes launches.
.avif)
Malala Yousafzai and Malala Fund receive the third Elevate Prize Catalyst Award Elevate Prize Catalyst Award.

We hosted the inaugural Make Good Famous Summit in Miami Beach, which included:
.png)
We opened our very first office in the Wynwood Arts District in Miami.
.avif)
Partnered with the Streamy Awards and Jay Shetty to bring the impact award in-show for the first time ever and announce our expanded monthly Elevate Prize GET LOUD Award investment from $10,000 to $25,000.
.avif)
Michael J. Fox was given the Elevate Prize Catalyst Award at the Clinton Global Initiative.
.avif)
Matt Damon and Water.org were honored with the Elevate Prize Catalyst Award.
.avif)
Our first-ever Times Square billboard goes live to help announce the fourth cohort of Elevate Prize winners!
PEOPLE Magazine wrote a feature on Elevate Prize winner Sonya Passi and her work helping survivors of gender-based violence.
.avif)
Dwyane Wade was honored with the Elevate Prize Catalyst Award at our Make Good Famous Summit where he announced the launch of his new project, Translatable.
Also at Summit, Trans poet and activist Bay Davis broke the internet with her spoken word poem.
Our CEO, Carolina Garcia Jayaram, and our Elevate Prize winner, Daniel Forkkio, were on The Drew Barrymore Show and helped announce an Elevate Prize GET LOUD winner live.
.avif)
Awarded Women of the Sun and Women Wage Peace at Georgetown’s annual HRC Awards with $25,000 each in unrestricted funds—a first in the history of this ceremony.
.png)
Elevate Studios was announced at the Sundance Film Festival.
.avif)
We took over an even bigger billboard in Times Square to announce our fifth cohort of Elevate Prize winners!
.png)
Our first international Winner Retreat in South Africa.

The first Elevate Studios project, Nevertheless: The Women Changing the World, was launched in time for Women’s History Month.
Honored the characters of Sesame Street with the Elevate Prize Catalyst Award for their 55-year anniversary at our 3rd Annual Make Good Famous Summit
.avif)
S. Mona Sinha and the team at Equality Now were awarded the Founder’s Award.
.avif)
Elevate Prize GET LOUD Award turned 3 years old—with $795,000+ given to over 51 grantees in 13 countries.
Creator partnership with @Quentin.Quarantino goes live, bringing in almost 5,000 comments and 760 unique nonprofit nominations for our monthly award.
Announced season 2 of our docuseries, Nevertheless, at the Cannes Lions Festival of Creativity.
.avif)


Unrestricted funding is the baseline, not the breakthrough. At Elevate, we believe that trust-based philanthropy doesn’t end with the check. For us, that’s where the real work begins.
That said, unrestricted funding is essential: when funding isn’t tied to specific programs or deliverables, leaders have the freedom and flexibility to make the investments they know they need to deepen their impact.
The Elevate Prize was one of the first times we received unrestricted funding, which was a game-changer. It gave us the flexibility to finally hire our dream team. This team has been instrumental in helping us grow and professionalize our operations across the board.
– Sam Bencheghib, Sungai Watch

The Elevate Prize includes a robust, 2-year tailored support program created to elevate winners’ platforms and put them in the right rooms, in front of the right audiences, and alongside the right partners to reach their full potential. In other words, we build strategic visibility.
We define strategic visibility as training and support from a suite of services, including messaging, brand development, public speaking, online campaigns, storytelling, social media, and/or press to strategically amplify winners' reach and mobilize wider audiences.
There is no one size fits all solution. That’s why we listen, learn, and deliver tailored support that fuels meaningful impact. Since 2024, Elevate has provided winners with a dedicated Management Advisor and Creative Strategist, experts who are able to provide the advice, resources, and tools to unlock each winner’s fullest potential. Their support can range from securing high-profile press placements and leading brand redesigns to advising on fundraising and strengthening organizational capacity (and much more).
Thanks to Elevate’s tailored support, winners have appeared in outlets such as TIME, People, Forbes, the Associated Press, and the TODAY Show; and on stages at the Skoll World Forum, A Day of Unreasonable Conversation, and the Sundance Film Festival (among many others!)


One of the main benefits of this approach is the trust and partnership it builds between us and the winners. No idea is too wild to share, no challenge too tough to tackle. Everything is on the table to discuss, brainstorm, and work through together. And in just the past year, we’ve seen incredible results.
Because of tailored support from the Elevate Prize, winners have unlocked
in additional funding in the past year alone.
The most recent cohort of Prize winners to complete the 2-year program saw their
fundraising grow by an average of

If you want to transform the toughest and most intractable systems in the world, culture is often where real change begins.
But it’s not just appearing on someone’s Instagram feed for the sake of a like or a share. It’s about shaping culture at scale towards compassion, empathy, and connection. It’s about moving people to see themselves as an agent of change in the world. In other words, it’s inspiration.
At the 2025 Make Good Famous Summit, Abigail Disney urged donors to be braver about their giving and shouldering more risk, capturing the attention of the media, including the Associated Press.
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And yet, inspiration is hard to measure and even harder to fund. We ourselves have asked many times: is investing in inspiration enough?
At Elevate, the answer has always been yes. It’s core to our model—not as a communications function, but as a strategy for impact, and it is one of our most powerful levers.
We launched the Elevate Prize Catalyst Award as part of this strategy, recognizing public figures using their platforms for good—people like Malala Yousafzai, Dwyane Wade, Matt Damon, and the beloved characters of Sesame Street—and providing $250,000 in unrestricted funding to a nonprofit of their choice. Our partnership with CNN Heroes complements this work by supporting the changemakers CNN selects and celebrates, helping deepen their impact and expand their visibility. Across both programs, our goal is to move the hearts and minds of millions by elevating those who use their voices to uplift others. Seeing admired leaders acting with purpose is powerful: it sparks empathy, shapes culture, and invites people to recognize themselves as part of the change.
During the 2024 Make Good Famous Summit, we were honored to present the Elevate Prize Catalyst Award to NBA Hall of Famer and passionate trans rights advocate, Dwyane Wade. With the funds from the award, Dwyane unveiled his latest project, Translatable, live on stage. Since then, Elevate Studios has signed on to be an Executive Producer in an upcoming documentary from Dwyane’s production company, 59th and Prairie, titled “The Dads.”
.avif)
To build on that momentum, this year we launched Elevate Studios, our official storytelling arm. Our first original docuseries, Nevertheless: The Women Changing the World, reached more than 3 million people on YouTube—proving there’s a global appetite for purposeful storytelling.
To date, the first season of “Nevertheless: The Women Changing the World” has received
across 154 countries,
and led to
NEW
SUBSCRIBERS
and a 12% engagement rate across all channels. It was also featured in multiple press outlets, including Variety, Forbes, and the Associated Press.
.png)
And perhaps nothing embodies our belief in the power of inspiration more than the Make Good Famous Summit, our annual gathering of changemakers, funders, cultural leaders, and creators. From Elevate Prize Catalyst Award announcements to viral spoken word performances, the Summit is where big ideas are shared, new collaborations are sparked, and the stories of our winners are lifted up in ways that move both hearts and headlines. It’s not just a celebration of impact. It’s a catalyst for connection, creativity, and momentum.
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At the 2024 Make Good Famous Summit, 2023 Elevate Prize winner Crystal Echo Hawk speaks on stage alongside Brendan Vaughan, Editor-in-Chief, Fast Company; Cecilia Conrad, CEO, Lever for Change; and Edgar Villanueva, CEO, Decolonizing Wealth Project.
At Elevate, we’re rigorous about outcomes—but we also make space for what defies measurement. In a world that often over-indexes on metrics, we’ve learned to pay attention to the inspiration that fuels real cultural change.
The Super Bowl ad. The viral interview. The song of the summer.
Pop culture moments not only shape who we are as a society, they have the power to bring us together. These moments occupy a unique and crucial space that builds community, connection and, dare we say it, even provides us with a little bit of joy.
And yet, nonprofits (and their profound impact) are largely left out from those spaces.
That’s why culture is at the core of our theory of change. Attention and engagement are becoming increasingly limited in an algorithmic world. So, instead of trying to bring people into our world, we’re flipping the script and taking our work to where people already are.
From Times Square billboards to creator partnerships, our strategy has been to show up in unexpected, culturally resonant places—and make impact visible, celebrated, and part of our everyday lives.
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Beginning in 2024, we have put our winners in the heart of Times Square—taking over iconic spaces traditionally reserved for brands and celebrities, and putting changemakers and the good they ignite in the spotlight.
But it doesn’t end there. We have turned this thinking into an actual grant making strategy. Enter the Elevate Prize GET LOUD Award. This award meets people where they are: on Instagram. Each month, as audiences scroll through their feeds, we invite them to nominate a community-based organization they love to receive $25,000 in unrestricted funding.
What started out as an experiment is now a juggernaut. By giving audiences a way to truly make a difference beyond liking and sharing a post, we’re able to move funds into the hands of community organizations around the world in a fast and effective way.
Since its inception in June 2022, the Elevate Prize GET LOUD Award has received 5,571 nominations through Instagram, granting $960,000 in unrestricted funding to 55 grantees across 13 countries.
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Our biggest learning so far?
Audiences want this content. They’re hungry for connection, for out-of-the-box thinking, and seeing creative solutions to the world’s biggest problems. Every time we take a leap, the response is greater than we imagined. And we’ve only started to scratch the surface.
In 2025, as negative headlines seemed to dominate and nonprofits were forced to shy away from the spotlight, we partnered with the viral phenomenon, @DudetteWithSign, in their first-ever nonprofit partnership. Thanks to their almost 1 million followers, the post garnered 665,000+ views and 39,000+ engagements. But what do these numbers teach us? Their audience was craving this content. Collaborations like these are, in fact, mutually beneficial—and not a favor. Creators, are you listening?
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We often speak about sustainability - of programs, of funding, of ecosystems. But how often do we ask: are the people doing this work sustained? True sustainability begins within. It begins with an inner steadiness and the ability to meet the challenges of change-making with compassion for ourselves and others. If our outer work is to heal systems, our inner work must heal separation: the illusion that our worth depends on our output or that we must burn out to make a difference.
Co-Founder & Co-Executive Director, The Black Feminist Fund, speaking at the 2025 Make Good Famous Summit.
Many foundations support grantees’ capacity building or leadership development; but over the past five years at Elevate, we’ve seen the immense value of going further.
We can no longer afford to separate wellbeing from leadership, not when nearly half of nonprofit leaders are considering leaving the work they once felt called to. At Elevate, we understand our winners as more than the stats on their website; they are Whole Leaders, grounded in both purpose and presence, whose mental, emotional, and spiritual alignment allows inner clarity to fuel outer impact.
For us, this begins with our granting philosophy. All of Elevate’s prize money is unrestricted, reflecting our belief that trust is the first act of liberation. Within the Elevate Prize, $50,000 of the $300,000 prize is dedicated to the leader’s personal and professional growth. This is an invitation to turn inward and explore what restoration and fulfillment truly mean for them. We see this not just as financial support, but as a gesture of faith in the natural wisdom and discernment of each leader. By investing in their own wellbeing - whether through rest, family, education, or spiritual practice - our winners can sustain the balance and energy needed to power lasting impact.
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What is often known in our field as trust-based philanthropy is expanded at Elevate to mean relationship-based, grounded in the awareness that transformation flows through genuine connection. Our grantee partnershipsbegin with presence, curiosity, and care. Whether through the intention we bring to our Elevate Prize application process or the surprise and delight of the Elevate Prize GET LOUD Award, our goal is to create spaces where leaders feel seen beyond their resumes and achievements.
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What truly set the Elevate Prize Foundation apart for me was how the support was given. From day one, I felt seen, heard, and celebrated. The Elevate Team showed up with real presence and made me feel like a true partner—not just a grantee. That kind of care and affirmation is rare, and it had a lasting impact on me and my team.
– Nikki Butler, Dignity for Divas
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When Elevate Prize winners come together, as they do during our annual Winners Retreat, they are invited to rest, cultivate self-compassion, and release the need to compete or perform. These moments of connection outside of traditional silos are more than a reprieve; they are a reminder of what it means to lead with open hearts in a world that often rewards burnout over balance.
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“The intention to self care was deeply appreciated. I feel refreshed, grounded, cared for, and heart open to care for others.”
– David Flink, The Neurodiversity Alliance
It’s easy to leave a retreat feeling rejuvenated, but sustaining emotional balance amid daily demands requires deeper tools. Over the past five years, we’ve learned that the most impactful coaching does more than help avoid burnout. Elevate works with coaches and wellbeing practitioners who bring mindfulness, emotional intelligence, and reflective inquiry into their work with winners, helping leaders reconnect to the still point within themselves and integrate inner awareness with outer action.
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Thanks to coaching through the Elevate Prize, we are now living a sustainable life while working on our mission. Now, we can easily stay the course for decades. Now, we take care of ourselves first, and lead with a full cup.
– Nelly Cheboi, TechLit Africa
Whole Leadership invites us to return to presence—to honor our needs as human beings first, and act from a place of centered awareness rather than urgency. When we lead from inner peace, our work becomes an expression of the world we wish to create: a world rooted in balance, compassion, and the quiet power of wholeness.
If the past five years have taught us anything, it’s this: real impact is never a solo act. It’s not driven by a single organization, leader, or strategy. It comes from an ecosystem of doers, funders, conveners, storytellers, strategists, and believers working together to move the world forward.
In fact, many of our earliest successes were made possible through a powerful collaboration with MIT Solve. By joining their global community of innovators and funders in late 2019, we were able to rapidly build and launch our sourcing, due diligence, and selection model—laying the groundwork for what would become the Elevate Prize.
At Elevate, we understand our role. We know we’re not the whole story, but we also know that we are a vital part of the infrastructure that helps changemakers succeed. Every leader we support is surrounded by a constellation of partners who help bring their work to life, and we’re proud to stand alongside them.

We also recognize that most meaningful change happens through shared effort. While some outcomes can be clearly traced to our programs or funding, many are the result of collective contributions. And that’s how it should be. Our work is not just to provide support, but to amplify, connect, and strengthen the people and systems around the leaders we champion.
This ethos shows up everywhere in our model:
Nominating partners like Lever for Change, DRK Foundation, and Skoll Foundation to help surface bold, overlooked leaders.
Collaborating with content partners like Good Good Good, Dose of Society, Dudette with a Sign, and Quentin Quarantino to take our winners’ stories beyond the philanthropy echo chamber and into culture.
Working with strategic support partners such as Growth Empowered, BCG, Black Fox Global, Bridgespan, Lex Mundi Pro Bono Foundation, and Intention 2 Impact to provide us and our winners with the depth and range of support that allows big visions to become executable plans.
Teaming up with brand, social media, PR, and production partners like Boudica, Smarty Social, Edelman, Narrative PR, Fearless Communicators, Ayouni, and LDJ Productions to help us shape, elevate, and amplify the stories of our winners across platforms and communities.
Creating new mechanisms like the Elevate Prize GET LOUD Award to further expand the circle of participation, allowing the public to play a role in surfacing and amplifying underrepresented voices.
In 2021, we worked with 17 nominating partners. Today, we work with
NOMINATING
PARTNERS
And since our founding, over
PUBLIC
NOMINATIONS
have come through our Elevate Prize pipeline.
The future we are working toward is too urgent and too ambitious to be carried by any one organization. To all our partners, past, present, and future: thank you. This work is only possible because you’ve chosen to build it with us.
Unrestricted funding is the baseline, not the breakthrough. At Elevate, we believe that trust-based philanthropy doesn’t end with the check. For us, that’s where the real work begins.
That said, unrestricted funding is essential: when funding isn’t tied to specific programs or deliverables, leaders have the freedom and flexibility to make the investments they know they need to deepen their impact.
The Elevate Prize was one of the first times we received unrestricted funding, which was a game-changer. It gave us the flexibility to finally hire our dream team. This team has been instrumental in helping us grow and professionalize our operations across the board.

– Sam Bencheghib, Sungai Watch
The Elevate Prize includes a robust, 2-year tailored support program created to elevate winners’ platforms and put them in the right rooms, in front of the right audiences, and alongside the right partners to reach their full potential. In other words, we build strategic visibility.
We define strategic visibility as training and support from a suite of services, including messaging, brand development, public speaking, online campaigns, storytelling, social media, and/or press to strategically amplify winners' reach and mobilize wider audiences.
There is no one size fits all solution. That’s why we listen, learn, and deliver tailored support that fuels meaningful impact. Since 2024, Elevate has provided winners with a dedicated Management Advisor and Creative Strategist, experts who are able to provide the advice, resources, and tools to unlock each winner’s fullest potential. Their support can range from securing high-profile press placements and leading brand redesigns to advising on fundraising and strengthening organizational capacity (and much more).
Thanks to Elevate’s tailored support, winners have appeared in outlets such as TIME, People, Forbes, the Associated Press, and the TODAY Show; and on stages at the Skoll World Forum, A Day of Unreasonable Conversation, and the Sundance Film Festival (among many others!)


One of the main benefits of this approach is the trust and partnership it builds between us and the winners. No idea is too wild to share, no challenge too tough to tackle. Everything is on the table to discuss, brainstorm, and work through together. And in just the past year, we’ve seen incredible results.
Because of tailored support from the Elevate Prize, winners have unlocked
in additional funding in the past year alone.
The most recent cohort of Prize winners to complete the 2-year program saw their
fundraising grow by an average of

If you want to transform the toughest and most intractable systems in the world, culture is often where real change begins.
But it’s not just appearing on someone’s Instagram feed for the sake of a like or a share. It’s about shaping culture at scale towards compassion, empathy, and connection. It’s about moving people to see themselves as an agent of change in the world. In other words, it’s inspiration.
At the 2025 Make Good Famous Summit, Abigail Disney urged donors to be braver about their giving and shouldering more risk, capturing the attention of the media, including the Associated Press.
.avif)
.avif)
And yet, inspiration is hard to measure and even harder to fund. We ourselves have asked many times: is investing in inspiration enough?
At Elevate, the answer has always been yes. It’s core to our model—not as a communications function, but as a strategy for impact, and it is one of our most powerful levers.
We launched the Elevate Prize Catalyst Award as part of this strategy, recognizing public figures using their platforms for good—people like Malala Yousafzai, Dwyane Wade, Matt Damon, and the beloved characters of Sesame Street—and providing $250,000 in unrestricted funding to a nonprofit of their choice. Our partnership with CNN Heroes complements this work by supporting the changemakers CNN selects and celebrates, helping deepen their impact and expand their visibility. Across both programs, our goal is to move the hearts and minds of millions by elevating those who use their voices to uplift others. Seeing admired leaders acting with purpose is powerful: it sparks empathy, shapes culture, and invites people to recognize themselves as part of the change.
During the 2024 Make Good Famous Summit, we were honored to present the Elevate Prize Catalyst Award to NBA Hall of Famer and passionate trans rights advocate, Dwyane Wade. With the funds from the award, Dwyane unveiled his latest project, Translatable, live on stage. Since then, Elevate Studios has signed on to be an Executive Producer in an upcoming documentary from Dwyane’s production company, 59th and Prairie, titled “The Dads.”
.avif)
To build on that momentum, this year we launched Elevate Studios, our official storytelling arm. Our first original docuseries, Nevertheless: The Women Changing the World, reached more than 3 million people on YouTube—proving there’s a global appetite for purposeful storytelling.
To date, the first season of “Nevertheless: The Women Changing the World” has received
across 154 countries,
and led to
NEW
SUBSCRIBERS
and a 12% engagement rate across all channels. It was also featured in multiple press outlets, including Variety, Forbes, and the Associated Press.
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And perhaps nothing embodies our belief in the power of inspiration more than the Make Good Famous Summit, our annual gathering of changemakers, funders, cultural leaders, and creators. From Elevate Prize Catalyst Award announcements to viral spoken word performances, the Summit is where big ideas are shared, new collaborations are sparked, and the stories of our winners are lifted up in ways that move both hearts and headlines. It’s not just a celebration of impact. It’s a catalyst for connection, creativity, and momentum.
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At the 2024 Make Good Famous Summit, 2023 Elevate Prize winner Crystal Echo Hawk speaks on stage alongside Brendan Vaughan, Editor-in-Chief, Fast Company; Cecilia Conrad, CEO, Lever for Change; and Edgar Villanueva, CEO, Decolonizing Wealth Project.
At Elevate, we’re rigorous about outcomes—but we also make space for what defies measurement. In a world that often over-indexes on metrics, we’ve learned to pay attention to the inspiration that fuels real cultural change.
The Super Bowl ad. The viral interview. The song of the summer.
Pop culture moments not only shape who we are as a society, they have the power to bring us together. These moments occupy a unique and crucial space that builds community, connection and, dare we say it, even provides us with a little bit of joy.
And yet, nonprofits (and their profound impact) are largely left out from those spaces.
That’s why culture is at the core of our theory of change. Attention and engagement are becoming increasingly limited in an algorithmic world. So, instead of trying to bring people into our world, we’re flipping the script and taking our work to where people already are.
From Times Square billboards to creator partnerships, our strategy has been to show up in unexpected, culturally resonant places—and make impact visible, celebrated, and part of our everyday lives.
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Beginning in 2024, we have put our winners in the heart of Times Square—taking over iconic spaces traditionally reserved for brands and celebrities, and putting changemakers and the good they ignite in the spotlight.
But it doesn’t end there. We have turned this thinking into an actual grant making strategy. Enter the Elevate Prize GET LOUD Award. This award meets people where they are: on Instagram. Each month, as audiences scroll through their feeds, we invite them to nominate a community-based organization they love to receive $25,000 in unrestricted funding.
What started out as an experiment is now a juggernaut. By giving audiences a way to truly make a difference beyond liking and sharing a post, we’re able to move funds into the hands of community organizations around the world in a fast and effective way.
Since its inception in June 2022, the Elevate Prize GET LOUD Award has received 5,571 nominations through Instagram, granting $960,000 in unrestricted funding to 55 grantees across 13 countries.
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Our biggest learning so far?
Audiences want this content. They’re hungry for connection, for out-of-the-box thinking, and seeing creative solutions to the world’s biggest problems. Every time we take a leap, the response is greater than we imagined. And we’ve only started to scratch the surface.
In 2025, as negative headlines seemed to dominate and nonprofits were forced to shy away from the spotlight, we partnered with the viral phenomenon, @DudetteWithSign, in their first-ever nonprofit partnership. Thanks to their almost 1 million followers, the post garnered 665,000+ views and 39,000+ engagements. But what do these numbers teach us? Their audience was craving this content. Collaborations like these are, in fact, mutually beneficial—and not a favor. Creators, are you listening?
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We often speak about sustainability - of programs, of funding, of ecosystems. But how often do we ask: are the people doing this work sustained? True sustainability begins within. It begins with an inner steadiness and the ability to meet the challenges of change-making with compassion for ourselves and others. If our outer work is to heal systems, our inner work must heal separation: the illusion that our worth depends on our output or that we must burn out to make a difference.
Co-Founder & Co-Executive Director, The Black Feminist Fund, speaking at the 2025 Make Good Famous Summit.
Many foundations support grantees’ capacity building or leadership development; but over the past five years at Elevate, we’ve seen the immense value of going further.
We can no longer afford to separate wellbeing from leadership, not when nearly half of nonprofit leaders are considering leaving the work they once felt called to. At Elevate, we understand our winners as more than the stats on their website; they are Whole Leaders, grounded in both purpose and presence, whose mental, emotional, and spiritual alignment allows inner clarity to fuel outer impact.
For us, this begins with our granting philosophy. All of Elevate’s prize money is unrestricted, reflecting our belief that trust is the first act of liberation. Within the Elevate Prize, $50,000 of the $300,000 prize is dedicated to the leader’s personal and professional growth. This is an invitation to turn inward and explore what restoration and fulfillment truly mean for them. We see this not just as financial support, but as a gesture of faith in the natural wisdom and discernment of each leader. By investing in their own wellbeing - whether through rest, family, education, or spiritual practice - our winners can sustain the balance and energy needed to power lasting impact.
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What is often known in our field as trust-based philanthropy is expanded at Elevate to mean relationship-based, grounded in the awareness that transformation flows through genuine connection. Our grantee partnershipsbegin with presence, curiosity, and care. Whether through the intention we bring to our Elevate Prize application process or the surprise and delight of the Elevate Prize GET LOUD Award, our goal is to create spaces where leaders feel seen beyond their resumes and achievements.
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What truly set the Elevate Prize Foundation apart for me was how the support was given. From day one, I felt seen, heard, and celebrated. The Elevate Team showed up with real presence and made me feel like a true partner—not just a grantee. That kind of care and affirmation is rare, and it had a lasting impact on me and my team.
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– Nikki Butler, Dignity for Divas
When Elevate Prize winners come together, as they do during our annual Winners Retreat, they are invited to rest, cultivate self-compassion, and release the need to compete or perform. These moments of connection outside of traditional silos are more than a reprieve; they are a reminder of what it means to lead with open hearts in a world that often rewards burnout over balance.
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“The intention to self care was deeply appreciated. I feel refreshed, grounded, cared for, and heart open to care for others.”
– David Flink, The Neurodiversity Alliance
It’s easy to leave a retreat feeling rejuvenated, but sustaining emotional balance amid daily demands requires deeper tools. Over the past five years, we’ve learned that the most impactful coaching does more than help avoid burnout. Elevate works with coaches and wellbeing practitioners who bring mindfulness, emotional intelligence, and reflective inquiry into their work with winners, helping leaders reconnect to the still point within themselves and integrate inner awareness with outer action.
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Thanks to coaching through the Elevate Prize, we are now living a sustainable life while working on our mission. Now, we can easily stay the course for decades. Now, we take care of ourselves first, and lead with a full cup.
– Nelly Cheboi, TechLit Africa
Whole Leadership invites us to return to presence—to honor our needs as human beings first, and act from a place of centered awareness rather than urgency. When we lead from inner peace, our work becomes an expression of the world we wish to create: a world rooted in balance, compassion, and the quiet power of wholeness.
If the past five years have taught us anything, it’s this: real impact is never a solo act. It’s not driven by a single organization, leader, or strategy. It comes from an ecosystem of doers, funders, conveners, storytellers, strategists, and believers working together to move the world forward.
In fact, many of our earliest successes were made possible through a powerful collaboration with MIT Solve. By joining their global community of innovators and funders in late 2019, we were able to rapidly build and launch our sourcing, due diligence, and selection model—laying the groundwork for what would become the Elevate Prize.
At Elevate, we understand our role. We know we’re not the whole story, but we also know that we are a vital part of the infrastructure that helps changemakers succeed. Every leader we support is surrounded by a constellation of partners who help bring their work to life, and we’re proud to stand alongside them.

We also recognize that most meaningful change happens through shared effort. While some outcomes can be clearly traced to our programs or funding, many are the result of collective contributions. And that’s how it should be. Our work is not just to provide support, but to amplify, connect, and strengthen the people and systems around the leaders we champion.
This ethos shows up everywhere in our model:
Nominating partners like Lever for Change, DRK Foundation, and Skoll Foundation to help surface bold, overlooked leaders.
Collaborating with content partners like Good Good Good, Dose of Society, Dudette with a Sign, and Quentin Quarantino to take our winners’ stories beyond the philanthropy echo chamber and into culture.
Working with strategic support partners such as Growth Empowered, BCG, Black Fox Global, Bridgespan, Lex Mundi Pro Bono Foundation, and Intention 2 Impact to provide us and our winners with the depth and range of support that allows big visions to become executable plans.
Teaming up with brand, social media, PR, and production partners like Boudica, Smarty Social, Edelman, Narrative PR, Fearless Communicators, Ayouni, and LDJ Productions to help us shape, elevate, and amplify the stories of our winners across platforms and communities.
Creating new mechanisms like the Elevate Prize GET LOUD Award to further expand the circle of participation, allowing the public to play a role in surfacing and amplifying underrepresented voices.
In 2021, we worked with 17 nominating partners. Today, we work with
NOMINATING
PARTNERS
And since our founding, over
PUBLIC
NOMINATIONS
have come through our Elevate Prize pipeline.
The future we are working toward is too urgent and too ambitious to be carried by any one organization. To all our partners, past, present, and future: thank you. This work is only possible because you’ve chosen to build it with us.
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YOU MADE IT TO THE END!
PARTNER WITH US